Provides a descriptive analysis of the globalization challenge for East Asian Firms and a prescriptive framework of how Asian firms can manage the internationalisation process. The book will contain:

* An introduction on the internationalisation challenges specific to the Asian firm and the outline of a model on internationalisation in Asia

* A series of 8 case studies written by CEOs, illustrating different aspects of internationalisation in Asia.

Global Future: The Next Challenge of Asian Business is a direct response to growing ambitions of Asian companies to go global and the rising pressures on them to internationalize. Advancements in technology, industry changes, and political shifts have fundamentally reshaped the structure of competition, thus challenging the traditional strengths of Asian companies. For corporations that have grown large on the back of national protection and information asymmetries, the environment has become tougher than ever. By profiling early pioneers and leading contemporary globalizers, the authors show how Asian companies can best "climb the globalization staircase" and develop the strategies and capabilities needed to succeed in a global future.



About the Author

ARNOUD DE MEYER is Professor of Technology Management and Asian Business and Comparative Management at INSEAD. PAMELA C.M. MAR was Associate Director for Greater China at the World Economic Forum until February 2005. FRANK-JURGEN RICHTER is President of HORASIS - a strategic advisory firm. PETER WILLIAMSON is Professor of International Management and Asian Business at the INSEAD in France and Singapore.