Do you or your volunteers fear rejection or feel like a beggar when fundraising? Do you worry about soliciting donors too often? Are you tired of the relentless cycle of fundraising activities necessary to generate revenues for your programs?

Beyond Fundraising: New Strategies for Nonprofit Innovation and Investment, Second Edition dispels these concerns and helps you:



* Learn how to position your organization in the community as a constructive, vital, and successful social investment

* Develop an investor relationship with donors and engage their values-based commitment capacity to make a difference in their communities



In this revised and updated Second Edition, fundraising expert Kay Sprinkel Grace presents her internationally field-tested core beliefs, principles, and strategies for developing long-term relationships with donor-investors and volunteers. Share in the wisdom and experience that have helped countless nonprofit organizations grow their base of support and go beyond fundraising into true donor and fund development.



From the Inside Flap

Forget about the old misconception that fundraising is like "shaking a tin cup" at donors. Beyond Fundraising: New Strategies for Nonprofit Innovation and Investment is a landmark book, a decade in the making! Written by world-renowned fundraising expert Kay Sprinkel Grace, it presents her core beliefs, principles, and strategies for developing long-term relationships with donor-investors and volunteers. Boards of trustees, non-board volunteers, and staff members from hundreds of nonprofit organizations in the United States, Canada, Australia, the United Kingdom, and western Europe have all taken something away from Kay's workshops. Now, Kay brings the insight of her signature seminars to you.



Beyond Fundraising: New Strategies for Nonprofit Innovation and Investment is a user-friendly guide to help volunteers and staff members go beyond simply raising funds and:



* Believe in and practice fundraising as the culmination of a multi-step development process

* Involve and retain funders in a donor-investor relationship based on shared values, partnership, respect, and vision



Beyond Fundraising: New Strategies for Nonprofit Innovation and Investment, Second Edition is packed with forms, checklists, and examples to help you better understand, visualize, and implement Kay's groundbreaking philosophy. Retaining the authoritative focus on values and mission-based philanthropy that is the cornerstone of this book's first edition, this revised Second Edition covers:



* The impact on planning of new requirements for accountability

Streamlined, field-tested ideas regarding capital campaigns and feasibility studies

* New techniques for annual giving, including the latest Internet tools

* New ways to involve busy board members in development, fundraising, and other activities

* Philanthropic trends to anticipate, respond to, and benefit from in the twenty-first century



Beyond Fundraising: New Strategies for Nonprofit Innovation and Investment, Second Edition is the essential guide for everyone who wants to bring innovation and investment to their communities!



Table of Contents:

Contents

Introduction

1. Values: The Context For Philanthropy, Development and Fund Raising

Philanthropy Defined

The Role of Values in the Nonprofit Sector

Developing a Values-Based Approach

A Model of Values-Based Philanthropy, Development and Fund Raising

Understanding the Model

A Paradigm Shift: Integrating Philanthropy, Development and Fund Raising

Summary

2. Putting Away the Tin Cup: Changed Attitude, Changed Practices

Why the Tin Cup Attitude Persists: Asker, Funder and Institutional Reasons

Why Individuals and Institutions Must Change

A New View of Funders: Donor-Investors

The Investor Relationship

Conveying a New Attitude: Whose Needs Are You Presenting?

Changes Attitude, Changed Practices: The True Innovation

Getting Organized for Values-Based Development and Fund Raising

Summary

3. Preventing Mission Drift: The Leadership Imperative

Maintaining a Strong Organization and a Strong Mission

Defining Mission Drift

Avoiding Mission Drift

Practices of Able Nonprofit Leaders

Special Challenges to Nonprofit Leaders: Balancing the Demands of Mission Fulfillment and Organizational Requirements

The Role of Leaders in Maintaining Effective Systems

Leadership in Times of Change

Summary

4. Successful Development: Partnership and Process

Partnerships for Development and Fundraising

Creating Development Partnerships

Structuring a Successful Development Partnership

The Development Process: A Partnership for Donor and Resource Development

The Ten-Step Process for Donor Development

Summary

5. Inviting Investment

Defining Donor-Investor

Building a Base of Donor-Investors

Challenges to Implementing an Investment Attitude

Asking for The Investment

Inviting Investment: The Solicitation Steps

Shedding Old Attitudes

Overcoming Objections

Increasing Organized Involvement in the Invitation to Invest

We Have Learned to Love the New Approach

Summary

6. Capitalizing The Community's Investment: Annual Campaigns

Annual and Capital Campaigns

Annual Campaigns

Presenting Multiple Gift Opportunities to Donors

Elements of a Successful Annual Campaign

Summary

7. Capitalizing The Community's Investment, Part Two: Capital Campaigns

The Rational for Capital Campaigns

The Need to Capitalize Nonprofits

Attracting Donors to Capital Campaigns

What to Consider Before Undertaking a Capital Campaign

Determining Whether to Go Ahead With A Campaign

Summary

8. Stewardship: The Heart of The Development Process

Why Practice Stewardship?

What Stewardship Means

Giving and Stewardship

Stewardship and Belonging

Getting Donors and Prospects Into the Kitchen

Putting Priority on Stewardship

Principles for Creating a Stewardship Program

Implementing a Stewardship Program

Creating a Culture of Philanthropy Through Stewardship

21st Century Tools for Stewardship

Summary

9. Maximizing Board Development and Participation

Board Development: The Key To Fund Development

Replace Your Nominating Committee With A Committee on Trustees or Board Development Committee

Recruitment

Board Retention and Involvement

Board or Bored? Making the Most of Meetings

Board Retention and Rotation

Summary

10. The Power of Planning

Why Organizations Need to Plan

Organizational and Development Plans

Pre-Planning Analysis

Putting the Ingredients Together: The Tri-POD Planning Process

Summary

11. Beyond Fund Raising: Implementing the Principles

Implementing the Principles of This Book in Your Organization

Five Behaviors Required to Move Beyond Fund Raising

Three Resources Required To Go Beyond Fund Raising

Preparing To Take Your Organization Beyond Fundraising

10 Steps To Take Your Organization Beyond Fund Raising

Two Case Studies: Going Beyond Fund Raising

Trends to Anticipate In Nonprofit Development and Fund Raising

Conclusion

Afterward





About the Author

KAY SPRINKEL GRACE, CFRE, is an internationally acclaimed independent consultant, speaker, facilitator, and writer. After successful careers in journalism and education, she became a development professional in 1979, working in several organizations before starting her own consulting firm in 1987. Since then, she has worked as trainer or consultant to thousands of nonprofit volunteers and professionals in the areas of board and staff leadership, planning, and capital and annual fundraising. She is the author of Beyond Fund-Raising and the coauthor of High-Impact Philanthropy (both published by Wiley), as well as the author of The Ultimate Board Member's Book, Over Goal: What You Must Know to Excel at Fundraising Today, and Fundraising Mistakes That Bedevil All Boards (and Staff Too).