Cola products early in 1990. Therefore, the consistency of this decision with the global corporate strategy needs to be reviewed and evaluated. The competitive position of Coca Cola will also have to be evaluated. Policies and strategies to strengthen its position in the market can then be developed.



Analysis of the impact of recent Coca Cola Indonesia strategies was based on comparison of data collected in 1989 by Coca Cola Indonesia and results of the group survey of street vendors conducted in May, 1990.



The availability of the products, consumers' acceptance towards the products and the consumers' behavior related to the price increase became the subjects of our survey.



Research location: Coca cola Indonesia

Supervisor: Timothy J. Malloy, MBA

Accepted: 1990