Image of Marketing manager`s handbook

Marketing manager`s handbook

| Gmd : Text

| Availability :

00000010545HF5415 .D37 REF (Reference)Available - Ada

Publisher :The Dartnell Corporation , 1983

This is a book that will never sit gathering dust on a shelf after one reading. You will find yourself turning to it again and again for help as you develop your company's marketing strategies.

130 marketing experts, ranging from well-known professors of business universities to successful business executives have contributed to this comprehensive volume. Every marketing professor responsible for a chapter was choosen because he had written one or more books on the subject he writes on in this handbook. And every business executive was selected because he is an expert on the phase of marketing discussed in his chapter. As a result of this mix, the handbook is filled with important theories and principles of marketing as well as illuminating and fascinating case histories of how successful organizations put those theories and principles to practical use.

Series Title
-
Call Number
HF5415 .D37 REF
Publisher Place Chicago
Collation
1292p. ; 24cm.
Language
English
ISBN/ISSN
0850131359
Classification
HF5410-5417.5
Media Type
-
Carrier Type
-
Edition
2nd ed.
Subject(s)
Specific Info
-
Statement
Content Type
-

No other version available



Information


RECORD DETAIL


Back To PreviousXML DetailCite this