Charles Hill?s Global Business Today, 4e (GBT) has become an established text in the International Business market for its excellent but concise coverage of the key global issues including the cultural context for global business, cross-border trade and investment, the global monetary system and competition in the global environment. GBT?s concise chapters give a general introduction to international business - emphasizing the environmental factors, with less coverage of operations. Charles Hill is renowned for his attention to research trends and that is evident in Global Business Today, 4e through a variety of real world examples and cases from small, medium, and large companies throughout the world



Table of Contents:

Part One Globalization

Chapter 1 Globalization

Part Two Country Differences

Chapter 2 National Differences in Political Economy

Chapter 3 Differences in Culture

Chapter 4 Ethics in International Business

Part Three Cross-Border Trade and Investment

Chapter 5 International Trade Theory

Chapter 6 The Political Economy of International Trade

Chapter 7 Foreign Direct Investment

Chapter 8 Regional Economic Integration

Part Four Global Money System

Chapter 9 The Foreign Exchange Market

Chapter 10 The International Monetary System

Part Five Competing in a Global Marketplace

Chapter 11 The Strategy of International Business

Chapter 12 Entering Foreign Markets

Chapter 13 Exporting, Importing, and Countertrade

Chapter 14 Global Production, Outsourcing, and Logistics

Chapter 15 Global Marketing and R & D

Chapter 16 Global Human Resource Management