Financial services marketing
| Gmd : Text
| Availability :
| 00000010564 | HG173 .L38 2005 | (General Book) | Available - Ada |
| 00000010907 | HG173 .L38 2005 | (General Book) | Available - Ada |
Publisher :LOMA , 2005
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The purpose of Financial Services Marketing is to provide an overview of basic marketing principles and function as they operate in the financial services environment. LOMA has designed this book for students who are preparing to take the examination for LOMA 326 - Financial Services Marketing - which is part of the Fellow, Financial Services Institute (FFSI) designation program.
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HG173 .L38 2005
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| Publisher Place | Atlanta |
| Collation |
xiii, 398p.; 26cm. + cd-rom
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| Language |
English
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| ISBN/ISSN |
1579742130
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| Classification |
HG173
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No other version available