This group field project is aimed to analyze (1) dle current distribution strategy and (2) marketing strategy of PT. Nippon Indosari Corpindo, in particular on modern channel market On the distribution area, the analysis is focused on the load capacity, vehicle routing as well as the possibility of cost reduction. On the other hand, the analysis of marketing strategy is mainly on establishment of customer profiling, product classification and alternative selling system. The analysis uses some tools such Earn Turn Matrix Analysis, Pareto 80-20 Analysis, Profitability Index, etc.

Qualitative and quantitative research was done to obtain more relevant and up to date data. Hero, Carrefour, Giant, Superindo, Naga, Tip Top are some of the respondents which have been used as test case for modern distribution channel in this segment

The results of dle analysis can be seen on two sides; marketing and distribution. In dle marketing side, by using Earn Turn Matrix Analysis, the company's modern channels are grouped into four based on net sales value and cost of services. For example, Carrefour and Hero are grouped as "Protect" group where they generate high net sales value and low cost of service. In " Danger Zone" quadrant, Ramayana and Ranch market are part of the quadrant due to their low net sales value and high cost of service. This research is also proposed some alternative selling system for different customers such as No return selling system for Star Mart and Sharing return good for Supermarkets. On the distribution system, one of the recommendations is made based on load capacity. Cost saving of minimum Rp. 24. 178 million/ month can be achieved by replacing low load capacity -- 4 tyre truck widl high load capacity - - L300 truck.



Research Location : PT Nippon Indosari Corpindo