This fourth edition of Essentials of Entrepreneurship and Small Business management introduces you to the process of new venture creation and the critical knowledge you need o manage your business once it is formed.



Contents:



Section I. The challenge of entrepreneurship

Chapter 1. The Fundations of entrepreneurship

Chapter 2. Inside the entrepreneurial mind : From ideas to reality

Section II. Building the Business Plan : Beginning considerations

Chapter 3. Strategic management and the entrepreneur

Chapter 4. Forms of business ownership and franchising

Chapter 5. Buying an existing business



Section III. Building the Business Plan : Marketing considerations

Chapter 6. Building a powerful marketing plan

Chapter 7. E-Commerce and the entrepreneur

Chapter 8. Intergrated marketing communications and pricing strategies

Section IV. Building the Business Plan : Financial considerations

Chapter 9. Managing cash flow

Chapter 10. Creating a successful financial plan

Chapter 11. Crafting a winning business plan

Section V. Putting the plan to work building a competitive edge

Chapter 12. Sources of financing : Debt and equity

Chapter 13. Choosing the right location and layout

Chapter 14. Global aspects of entrepreneurship

Chapter 15. Leading the growing company and planning for management succession