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New economy expression : redefining marketing in the multichannel age

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00000010845HF5548.32 .M465 2001 (General Book)Available - Ada

Publisher :John Wiley & Sons , 2001

The aim of this series is a simple one - to help managers create and sustain competitive advantage in the Internet economy. The series pioneers a new generation of business books that take a step back from the evangelical hype surrounding the Web to provide a sound commercial analysis of the opportunities and pitfalls of the e-business environment. The question is no longer whether or why, but how? Books which deal with e-business topics in isolation miss the point. The hub of the electronic world - the Internet - is primarily an enabling force. It cannot work miracles. The brightest sparks are still those with the best ideas, not the most venture capital or marketing spend. What these books demonstrate clearly is that the old ways of doing business are not redundant, and that application of sound, practical steps that combine both old and new models will go a long way towards ensuring continued business success. Each title in the New Economy Excellence Series is clear-minded, accessible and aimed at bringing a critical business issue in the new economy into sharper focus. This series is the first of its kind to provide sound practical steps that busy executives can action immediately no matter where they are on the e-business ladder. As befits books concerned with a globalising world, these books take an international perspective. Read the front inside flap to see how you can profit from having a New Economy Expression.

Table of Contents:


Controlled Anarchy: The Background to e-Commerce.

Genuine Customer Partnership: Customer Relationship Management (CRM).

Global Hide and Seek.

New Marketing Theories for Old?

Product/Service Decisions.

Pricing or Promotion?

Services in e-Commerce.

The e-Retail Model.

How Do You Make Money?

Business-to-Business (B2B).

Future Developments.




Series Title
New Economy Excellence Series
Call Number
HF5548.32 .M465 2001
Publisher Place Chicester
ix, 274 p. : ill. ; 22 cm
Media Type
Carrier Type
Specific Info
Content Type

No other version available



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