The management of environmental of green issues has become a key concern for many companies. Not only do gren issues influence how an organization is seen and how its reputation is judged, they also have huge implications for the organisation`s success, brand values and the purchase decisions of consumers towards its products. This book contains much practical advice, with case studies, and will guide the modern organisation on how to channel environmental issues to gain competitive advantage.



Table of Contents:

Part I: Green Issues

The Rise of Environmental Consciousness

The Impact of Green Issues on Organizations

Part II: The Context of Green Issues

The Greening of Modern Democracies

Stakeholders: Some Real Definitions

The Role of the Media

Part III: Practical Management of Green Issues

Research Comes First

Communications Mechanisms

Who to Communicate With

Third Party Advocacy

Green Credentials Help in a Crisis

Part IV: The Future

Evaluation of Green Communications

Green Issues and Marketing

The Future of Green Issues Communication