Zook's research shows that the best companies fuel sustained growth through carefully planned "adjacency moves" expansion into areas away from, but related to, the core business. He outlines a practical framwork for decreasing the substantial risks associated with such moves and improving the odds for successful growth. Through company examples and hand-on tools, Beyond the Core shows managers how to :

* Determine when and whether adjacencies make sense, depending on their company's competitive situation

* Evaluate which growth initatives to pursue, which to avoid, and which to abandon

* Discover their firm's ideal "adjacency pattern" : a repeatable formula that will enable quick executive of a series of successful growth moves.

* decide what type of organizational structure, reporting relationships, and decision processes will best support adjacency growth



A timely guide to making better decisions about new growth initatives, Beyond the Core will help executives, boards of directors, and investors fuel sustained, profiotable growth.