Berman and Evans' strategic approach and emphasis on decision-making have made this text a best-seller edition after edition. Key retail management concepts are reinforced with current, real-world examples that bridge the gap between theory and practice.



Table of Contents:

Part One. An Overview of strategic retail management

1. An intr to retailing

2. Building and sustaining relationships in retailing

3. Strategic planning in retailing

Part Two. Situation analysis

4. Retaili institutions by ownership

5. Retail institutions by store-based strategy mix

6. Web, nonstore-based, and other forms of nontraditional retailing

Part Three. Targeting customers and gathering information

7. Identifying and understanding consumers

8. Information gathering and processing in retailing

Part Four. Choosing a store location

9. Trading-Area analysis

10. Site selection

Part Five. Managing a retail business

11. Retail organization and human resource management

12. Operations management : financial dimensions

13. Operations management : operational dimensions

Part Six. Merchandise management and pricing

14. Developing merchandise plans

15. Implementing merchandise plans

16. Financial merchandise management

17. Pricing in retailing

Part seven. Communicating with the customer

18. Establishing and maintaining a retail image

19. promotional strategy

Part Eight. Putting it all together

20. Integrating and controlling the retail strategy

Appendix A. careers in Retailing

Appendix B. About the web site that accompanies retail management