Telkomsel is facing two fierce challenges of its existing business nowadays. First is due to competition with the existence of 11 operations in total (in Jakarta area), which makes Indonesia as the most competitive mobile telecommunication busiess in the world. Secondly, price war has made the market saturated faster services (i.e. voice and sms) do not have significant competitive advantages anymore.

Therefore, after 13 years of being the most successful mobile telecommunication operator in Indonesia, it comes the time for Telkomsel to revisit its business portfolio and capitalize its strategic positioning as infrastructure provider toward adjacent businesses. Financial industry is among the most interesting sector to be explored by Telkomsel. The low penetration of bank account holders in Indonesia and the advancement of mobile communication technology that Telkomsel has, create significant potential to be unlocked.

This GFP analyzes existing Telkomsel business situation, shortlists the option that it can choose and synthesize the most viable options for Telkomsel are used to make a comprehensive analysis on choosing the bset option(s).





Research Location : PT. Telekomunikasi Selular, PT

Confidential until 2013