Image of Improve Customer Loyalty by Reduce Number of Complaint in PT Latinusa

Improve Customer Loyalty by Reduce Number of Complaint in PT Latinusa

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00000011094CS/27 (Capita Selecta)Available - Ada

Publisher :IPMI Business School , 2009

PT. Plates Latinusa PT Timah Nusantara, or PT Latinusa for short, is the only template producer in Indonesia, which produces tinplates of the quality acceptable to the international market, PT Latinusa is one of the branches of Krakatau Steel, whose name is already famous among the tin business, Competitor from PT Latinusa comes from several countries one of which is Tinplate Exporter Chiana : Hainan Haiwoo, Latinusa no less competitive with its competitors, they have their own strategy in attracting customers' attention and strive to provide customer satisfaction.

BY using the system recovery strategy of PT. Latinusa can handle the claim and comlaint, in which customer satisfaction was given a second chance with the aim to be customer can view the claim handling procedures and complaint PT. Latinusa do.

In addition the research also helps to know how well its products and services in the eyes of customers. And PT. Latinusa been doing it for a year to find out the loyalty are the customer toward the product. There are any indications that current we're not happy which the product quality and term of payment. But the customer is very satisfied with the speed of PT. Latinusa in handling claim and complaint.



Research Location : PT Latinusa



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Series Title
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Call Number
CS/27
Publisher Place Jakarta
Collation
ix, 46p.: col.ill.; 28cm.
Language
English
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