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Digimarketing : the essential guide to new media & digital marketing

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00000011187HF5415.1265 .W47 2008 (Library Reserved)Available - Ada

Publisher :John Wiley & Sons (Asia) Pte Ltd. , 2008

Developments in the world of media and digital technology/marketing are prompting companies to take a fresh look at the methods through which they reach and interact with consumers. The digital world is evolving rapidly, spawning a new era of user-generated content, consumer communities and new forms of communications such as podcasting and blogging.

Digimarketing : The essential guide to New Media & Digital Marketing provides readers with an overview of the major digital channels being used today. This includes explanations of the major trends in mobile marketing, blogging, games, digital media, digital point-of-sale, Web 2.0, and onsumer-created content.



Peppered with best parctice examples of how leading marketers are currently using these channels for effective marketing, this comprehensive guide also offers the 12 Tenets of DigiMarketing which serve as useful guideposts for the do's and don'ts of digital marketing. DigiMarketing also includes a thorough digital marketing planning framework designed to help readers as they consider their own digital marketing plans.

DigiMarketing answers a number of important questions :

* What are the most important new media trends you should should know?

* How can companies respondto the changes in new media?

* How can you utilize digital channels to create greater consumer involvement, experience, and participation - the 21st century metrics for brand building?

* How can you utilizedigital channels to create greater consumer involvement, experience, and participation - the 21st century metrics for brand building?

* How can you determine which digital channels to use, and how measure your digital marketing?

* What mistakes should you avoid if you wish to be successful with your digital marketing?



Read DigiMarketing to accelerate your understanding about the must-know digital trends today. An ideal read for anyone who wants to better understand the rapidly evolving world of new media and digital marketing.

Series Title
-
Call Number
HF5415.1265 .W47 2008
Publisher Place Singapore
Collation
xiv, 406p.; 24cm.
Language
English
ISBN/ISSN
9780470822319
Classification
HF5415.1265
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Specific Info
-
Statement
Content Type
-

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