Proposal of Marketing Strategy for PT. Humpuss Madya Pratama Media Advertising at Soekarno-Hatta Airport
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| 00000011228 | 29 | (GFP) | Available - Ada |
Publisher :Institut Pengembangan Manajemen Indonesia (IPMI) , 1988
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Analysis of PT Humpuss Madya Pratama's marketing problems required primary and secondary data. Primary data inlcuded survey of the airport passengers, existing and potential clients, advertising agencies, PT Humpuss Madya Pratama's management and salesforce. These data were collected through interviews and questionnaires.
Secondary data to support the analysus was obtained from the Central Bureau of Statistics, the airport authority, library study and from PT Humpuss Madya Pratama records.
Research Location : PT Humpuss Madya Pratama
Supervisor : Timothy J. Malloy
Accepted Date : December 1988.
Read at Library Only.
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| Publisher Place | Jakarta |
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in various pagings ; 30cm.
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English
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No other version available