Image of International business : competing in the global marketplace

International business : competing in the global marketplace

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00000011521HD62.4 .H55 2011 (Library Reserved)Available - Ada
00000011522HD62.4 .H55 2011 (Library Reserved)Available - Ada

Publisher :McGraw-Hill / Irwin , 2011

Market-defining since it was first introduced, International Business 8e by Charles W. L. Hill, continues to set the standard for international business textbooks. In writing the book, Charles Hill drwas on his experience in teaching, writing, and global consulting to create the most thorough, up-to-date, and thought-provoking text on the market. Because many issues in international business are complex, the text explores the pros and cons of economic theories, government policies, business strategies, organizational structures, etc. Hill's : International Business is known for its strong emphasis on strategy, and for maintaining a tight integrated flow between chapters. Hills' book is practical in nature, focusing on the managerial implications of each topic on the actual practice of international business. The author's passion and enthusiasm for the international business arena is apparent on every page as he strives to make improtant theories interesting, informative, and accessible to all students.

Series Title
-
Call Number
HD62.4 .H55 2011
Publisher Place New York
Collation
xxiii, 718p.: col.ill.; 28cm.
Language
English
ISBN/ISSN
9780071220835
Classification
HD62.2-62.8
Media Type
-
Carrier Type
-
Edition
8th ed.
Subject(s)
Specific Info
-
Statement
Content Type
-

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