Indonesian economics growth phenomenons and government supported on investment aspects, are gives a big opportunity for real sector development and also financial. One of sector which is need to oberserve are cement sector. This sector of industry are followed with support from the government, which are a government programs towards development on country infrastructure which bring good impact on cemen industry prospect in Indonesia.

Cemen consumption becoming increase in each year. This things are caused of increasing in infrastructure sector as comprehensive on each area on Indonesia. Its also generated high demanding on national cement consumption. This also generated interesting notion from several big cemen company are choose Indonesia to their target expansion.

Marketing strategy also become an important part. In order to enter the market there many thing to be consider for a company in strengthening their marketing strategic plan. One of the strategy is promotion strategy, which is company should planning a effectively to deliver clear message to whole customer until a process promotion being efficiently for a company.



Research Location : PT Semen Sukabumi Industri



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