Table of Contents:



Part I. Foundation Concepts

1. Introduction : what is international business?

2. Globalization of markets and the internationalization of the firm

3. Organizational participants that make international business happen

4. Theories of international trade and investment



Part 2. The environment of international business

5. The cultural environment of international business

6. Political and legal systems in national environments

7. Government intervention in international business

8. regional economic integration

9.Understanding emerging markets

10. The international monetary and financial environment

Part 3. Strategy and opportunity assessment for the international environment

11. Global strategy and organization

12. Global market opportunity asessment

Part 4. Entering and operating in international markets

13. Exporting and countertrade

14. Foreign direct investment and collaborative ventures

Licensing, franchising, and other contractual strategies

16. Global sourcing

Part 5. Functional area excelence

17. Marketing in the global firm

18. Human resource management in the global firm

19. Financial management and accounting in the global firm