Image of Marketing research : text and cases

Marketing research : text and cases

| Gmd : Text

| Availability :

00000008862HF5415.2 .B65 1991 (General Book)Available - Ada

Publisher :Irwin , 1991

In the 33 years since the first edition on this book was published, marketing research has grown tremendously. There has been a continued growth in the sophistication of the statistical methods used, focus group interviews and other relatively unstructured techniques have had aresurgence, psychographic methods in market segmentation studies have grown more popular, and simulated sales models are now being used in new product development work. On the other hand, personal interviews in the home, long the backbone of marketing research, are rapidly disappearing from the scene as more and more they are replaced by telephone and shopping center surveys.

Series Title
-
Call Number
HF5415.2 .B65 1991
Publisher Place Homewood
Collation
xv, 816p.; 24cm.
Language
English
ISBN/ISSN
0256068135
Classification
HF5415.2-5415.34
Media Type
-
Carrier Type
-
Edition
7th ed.
Subject(s)
Specific Info
-
Statement
Content Type
-

No other version available



Information


RECORD DETAIL


Back To PreviousXML DetailCite this