PT. Jakarta Setiabudi International launched its new strata-title Setiabudi Sky Garden apartment. The project will consist of two towers (strata title apartment) targeting to the middle upper segment and one tower service apartments. The objectives of analyzes property is to know utility and scarcity of property, as well as about desires and effective purchasing power. The result shows that there are problems in marketing and sales. Sales of three bedrooms have not reached the target and the percentage below 50% of target market. There are several factors that a weakness of three bedrooms is first., prices are relatively expensive and second most the investor prefers to invest two bedrooms, because it is easily rented and resell


Supervisor: Pulung Peranginangin