Marketing Management: An Asian Perspective
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| Availability :
| 00000011926 | HF5415.13 .M253 2003 | (General Book) | Available - Ada |
| 00000011927 | HF5415.13 .M253 2003 | (General Book) | Available - Ada |
| 00000011928 | HF5415.13 .M253 2003 | (General Book) | Available - Ada |
| 00000011929 | HF5415.13 .M253 2003 | (General Book) | Available - Ada |
Publisher :Prentice Hall , 2003
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For undergraduates studying Marketing Management courses Marketing Management: An Asian Perspective, 6/E continues to showcase the excellent content that Kotler has created with examples and case studies that are easily recognized. This enables students to relate to and grasp marketing concepts better.
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HF5415.13 .M253 2003
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| Publisher Place | Singapore |
| Collation |
xxvi, 771 p. : col. ill. ; 26 cm.
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| Language |
English
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| ISBN/ISSN |
9780131001350
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| Classification |
HF5415.13
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No other version available