Image of CompuServe (A): Jeff Wilkins

CompuServe (A): Jeff Wilkins

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30000000161115 (Video)Available - Ada

Publisher :Harvard Business School Publishing , 1986

Presents a question and answer session with an MBA class. The CEO of CompuServe is faced with significantly greater requests for capital investments and operating budget than available resources will allow. Cutting the allocation to enter CompuServe's consumer information or network services business may seriously curtail the ability of either to maintain market share against large, new competitors. Not thinking through the problem carefully may damage CompuServe's relationship with the management of its parent, H&R Block, Inc. Setting: United States; computer services; mid-size; $60 million sales; 1984

Series Title
-
Call Number
HD30.28 Hes 115
Publisher Place Boston
Collation
21 Min.
Language
English
ISBN/ISSN
#N/A
Classification
HD30.28

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