This simulation is a powerful hands-on exercise for conveying the challenge of managing a business in the 21st century and for giving students valuable practice in how to exercise good business judgement. because the elements of The Business Strategy game cut across many different areas of company operations, the exercise helps students integrate a lot of material, look at specific functional decisions from the standpoint of the company as a whole, and see the importance of thinking strategically about a company's competitive position and future prospects. Students learn an enormous amount from working with the numbers, exploring options, and trying to unite production, marketing, finance, and human resource decisions into a coherent strategy.