Image of Acer America : development of the Aspire, Interviews with Mike Culver, Stan Shih, and Arthur Pai

Acer America : development of the Aspire, Interviews with Mike Culver, Stan Shih, and Arthur Pai

| Gmd : Multimedia

| Availability :

30000000568461 (Video)Available - Ada

Publisher :Harvard Business School Publishing , 2001

Consists of five segments.

Segment 1, shows Culver and Pai discussing the tensions between Taiwan and the United States and the resulting performance problems with Aspire;

Segment 2, features Culver and Shih describing the changes Acer made as a result of the problems and losses;

Segment 3 is Culver's description of his subsequent actions and outcomes;

Segment 4 has Shih describing his future plans for Acer's strategy and organization; and

Segment 5 is an optional segment on Acer`s Internet marketing strategy

Series Title
-
Call Number
HD62.4 Bar 461
Publisher Place Boston
Collation
14 Min.
Language
English
ISBN/ISSN
#N/A
Classification
HD62.2-62.8

No other version available



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