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e-Business intelligence : turning information into knowledge into profit

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00000001537HD38.7 .L52 2001 (General Book)Available - Ada
00000010939HD38.7 .L52 2001 (General Book)Available - Ada

Publisher :McGraw-Hill , 2001

Internationally celebrated ebusiness innovator, Bernard Liautaud, explains why the key to ebusiness success is knowing how to transform the vast reservoir of raw data found in every company into a corporate intelligence gold mine.

This book focuses on the three main areas of ebusiness intelligence--intranets, extranets, and business-to-business ecommerce. He describes cutting-edge strategies for accessing, analyzing, and sharing corporate data both internally and externally with customers, partners, and suppliers. With the help of case studies from Lucent, Dow Chemical, Disney, Go Network, and other ebusiness giants, Liautaud explains the what, why, and how of ebusiness intelligence in the new information economy. Bernard Liautaud (Palo Alto, CA) is CEO of Business Objects, the world's leading provider of ebusiness solutions, and, according to Intelligent Enterprise magazine, one of the "12 Most Influential Companies in the Information Technology Industry." In 1996, five years after founding Business Objects, Liataud was named one of BusinessWeek's "Hottest Entrepreneurs of the Year." Shows how to get a company up to speed with the new Internet economy, with case studies of major organizations like eBay and British Airways, explaining how a handful of technologies can transform a simple database into a corporate information treasure trove.

Series Title
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HD38.7 .L52 2001
Publisher Place New York
xii, 306p.: 24cm.
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