Embracing the future of business growth, MCSI has envisioned by holding company HITS to play a key role as:
a. Brand Image builder for the whole group companies
b. Market Network
c. Business information/intelligence

The group final project (the GFP) assessed MCSI linking strategic direction and business transformation to HITS by qualitatively measuring the alignment of seven strategic elements, as stated by McKinsey 7S Framework (McKinsey, 1982).
To enable Analysis on the most priorities element of Mckinsey 7S Framework, the GFP grasps the key 4S for MCSI and HITS to support each other to grow. The method of analysis used is qualitative approach through data collection, data analysis and discussion study activities with MCSI and HITS. In order to achieve linkage business strategy and direction, the GFP analysis concludes that MCSI may focus to establish key performance indicators (KPI) to align key roles of MCSI and using Project management tool to manage non regular operation.



Supervisor: Roy Sembel