In 2015, the global economy slowdown in Indonesia impacted the sales growth of
PT. Penta Chemicals Indonesia. The reason PT. Penta Chemicals Indonesia wants to
develop business to Malaysia is to anticipate Indonesia's economic slowdown coupled
with the limitations of the existing market in Indonesia and also the sales in Malaysia that
not achieved the target that previously sets by the company.
This research purpose is to provide strategic formulation proposal to increase
opportunity sales in Malaysia for the next 5 years.
This research uses competitive advantage, company value, and market expansion
as variables. PEST, Porter’s Five Forces, SWOT, and Projected Financial Statement are
the analysis tools that reserchers used in this GFP.


Supervisor: Febrizal Rahmana