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Selling & Sales Management

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70462017IHF5438.25 .J63 2015 (Library Reserved)Available

Publisher :Pearson, , 2015

Over the past quarter of a century, Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-paced subject area. This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. This edition contains the results from cutting-edge research that differentiates it from most of its competitors. The book continues to place emphasis on global aspects of selling and sales management. Topics covered include technological applications of selling and sales management, ethics of selling and sales management, systems selling and a comprehensive coverage of key account management.

Series Title
-
Call Number
HF5438.25 .J63 2015
Publisher Place Harlow, England ; New York
Collation
xxii, 522p; 25cm
Language
English
ISBN/ISSN
9781292078007
Classification
HF5438.25
Media Type
-
Carrier Type
-
Edition
10th Ed
Subject(s)
Specific Info
-
Statement
Content Type
-

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