Jamu is a strategic commodity in Indonesia, Jamu business is a very lucrative industry, however, only handful of big companies competing to going into the industry, mainly due to the industry need a big research that requires no small cost. Thats why jamu industry in Indonesia is dominated by only the little number of Jamu Company such as Sido Muncul, Nyoya Meneer, etc.


Supervisor: Retno Dwiyanti Setyaningsih