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E-commerce 2017 : Business, Technology, Society

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| Availability :

70902019IC1HF5548.32 .L38 2018 C1 (Library Reserved)Available
70902019IC2HF5548.32 .L38 2018 C2 (General Books)Available
33292019GHF5548.32 .L38 2018 C3 (General Books)Available
34662020GHF5548.32 .L38 2018 C4IPMI Kalibata (General Books)Available

Publisher :Pearson Education , 2018

Understanding the Vast and Expanding Field of E-commerce

Laudon’s E-commerce 2017: Business, Technology, Societyemphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Airbnb, Pinterest, Spotify, and Alibaba kick off the course while preparing students for real-life scenarios.

In the Thirteenth Edition, Laudon and Traver add new existing case studies and update existing ones to match developments in the e-commerce field in today’s tech world. They have built in additional video cases for each chapter, making the material even more accessible to students as they prepare for their future roles in business.

Series Title
-
Call Number
HF5548.32 .L38 2018
Publisher Place Boston
Collation
909p; 26cm
Language
English
ISBN/ISSN
9781292211688
Classification
HF5548.32
Media Type
-
Carrier Type
-
Edition
13th ed
Subject(s)
Specific Info
-
Statement
Content Type
-

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