The goal of this study was to evaluate how to optimize the existing printing company PT Dar Al Kutub by using the Analytical Hierarchy Process (AHP) software package of Expert Choice 2000. The printing selection process in the existing approach tended to be unoptimized due to simplifying assumption bassis of single criterion "the cheapest price" and KS was chosen as the existing winner. The AHP application for optimizing the Multi-criteria Decision Making (MCDM) problem measured by using both qualitative and quantitative data simultaneously through practical example which is demonstrattion. In particular, it started with problem structure modelling of three step decision analysis (goals-criteria-alternative) which converts qualitative observation to reliable quantitative measurement. The 4 criteria and 3 alternative were simulated through analysis of Pairwise Comparison, Judgement Scales, Priorities Derivation, Synthesis of the Weights Values and Performance Sensitivity. Finally, the simulation result of multi-criteria analysis has selected IK which is more objective, Justifiable and complete different from the existing approach.

Supervisor : Yulita Fairina Susanti, Ph.D