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Contemporary Marketing

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70942019IC1HF5415 .K96 2019 C1 (General Books)Available
70942019IC2HF5415 .K96 2019 C2 (General Books)Available
34022020GHF5415 K96 2019 C3IPMI Kalibata (General Book)Available

Publisher :Cengage Learning Asia Pte Ltd , 2019

Contemporary Marketing, 18th Edition is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your courseto provide engaging content, to challenge every individual, and to build their confidence. Empower students to accelerate their progress with MindTap. MindTap: Powered by You. This product delivers a learn it today, use it tomorrow approach through in-depth coverage of fundamental marketing concepts and strategies, along with practical applications and real-world examples. With activities like Group Projects and Marketing Plan assignments that promote applications, not just recall, of course concepts. As an instructor using MindTap, you have at your fingertips the right content and unique set of tools curated specifically for your course, all in an interface designed to improve workflow and save time when planning lessons and course structure.

Series Title
-
Call Number
HF5415 .K96 2019
Publisher Place Singapore
Collation
xix, 399p; 28cm
Language
English
ISBN/ISSN
9789814834421
Classification
HF5415
Media Type
-
Carrier Type
-
Edition
18th Edition
Subject(s)
Specific Info
-
Statement
Content Type
text

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