Image of Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services

Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services

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71472020IHF5415 K38 1999IPMI Kalibata (General Books)Available

Publisher :Harper Business , 1999

Guy Kawasaki, CEO of garage.com and former chief evangelist of Apple Computer, Inc., presents his manifesto for world-changing innovation, using his battle-tested lessons to help revolutionaries become visionaries.

Create Like a God

Turn conventional wisdom on its head-create revolutionary products and services by analyzing how to approach the problems at hand.

Command Like a King

Take charge and make tough, insightful, and strategic decisions-break down the barriers that prevent product adoption and avoid "death magnets" (the stupid mistakes just about everyone makes).

Work Like a Slave

Get ready for hard work, and lots of it. To go from revolutionary to visionary, you'll need to eat like a bird-relentlessly absorbing knowledge about your industry, customers, and competition-and poop like an elephant-spreading the large amount of information and knowledge that you've gained.

Filled with insights from top innovators such as Amazon.com, Dell, Hallmark, and Gillette and rich with hands-on experience from the front lines of business, Rules for Revolutionaries will empower you-whether you're an entrepreneur, engineer, inventor, manager, or small business owner-to turn your dreams into reality, your reality into products, and your products into customer magnets.

Series Title
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Call Number
HF5415 K38 1999
Publisher Place New York
Collation
xvi, 206 p. : ill. ; 25 cm.
Language
English
ISBN/ISSN
9780887309953
Classification
HF5415
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Specific Info
-
Statement
Content Type
-

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