The Instructors Manual for the Sixth edition of global Marketing Management was designed to provide you with resources that will ensure a successful clasroom experience.



This manual is in five parts.



* Part I suggests ways of teaching with Global Marketing Management

* Part II consist of lecture outlines that include suggestions for using the Transparency Masters that appear at the end of this manual

* Part III presents teaching notes on most of the cases included in the book. The case notes are not intended to be exhaustive, but are rather starting points for the instructor's own preparation. Several of the notes contain extensive quantitative analysis of the cases which will not normally appear in class discussion, but which can be used by instructors to develop "sokutions" for further class discussion and analysis.

* Part IV contains suggested examination question

* Part V is a set of transparency masters that can be used to outline lecture and lecture discussion presentations.