The growing mobile video game industry that use the freemium business model in Indonesia has been contributed to Indonesian mobile player are willing to spend money on premium in freemium online mobile game. from previous research that had been conducted had be done using the unified theory of acceptance and use of thecnology theory was in a developing market, which is different to developing market such as indonesia with higher sample size and more detail analysis technique.

keyword : PLS-SEM, Purchase Intention, Unified Theory of Acceptance and use of technology, and video games