This research compromise the element of purchase intention of Pt.X users in Indonesia. The reason this topic is raised is due to the new prominent platform of PT X giving the opportunity for business accounts in featuring contents relating towards social media marketing in the ForYouPage (FYP).This create purchase intention as a strong foundation of this paper to understand and develop the purchase intention of the users. the other reason why this topic is issued is because purchase intention is one of the key element for prosperity of business account in PT.X and there are some contents that are lacking with engagements and interaction.