Text Book

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  Consumer behavior and managerial decision making

  Author : Kardes, Frank R.

  Pubsliher : Prentice-Hall

  Publish Year: 2001

  GMD : Text

  Call Number : HF5415.3 .K298 2001

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  Consumer behavior : buying, having, and being

  Author : Solomon, Michael R.

  Pubsliher : Prentice-Hall

  Publish Year: 2002

  GMD : Text

  Call Number : HF5415.32 .S6 2002

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  Managing values and beliefs in organizations

  Author : McEwan, Tom

  Pubsliher : Financial Times Prentice-Hall

  Publish Year: 2001

  GMD : Text

  Call Number : HF5387 .M42 2001

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  A Framework for Marketing Management

  Author : Kotler, Philip

  Pubsliher : Prentice-Hall

  Publish Year: 2001

  GMD : Text

  Call Number : HF5415.13 .K636 2001

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  SPSS base 10.0 brief guide : student version 10.0 for windows

  Author : SPSS Inc.

  Pubsliher : SPSS Inc

  Publish Year: 2000

  GMD : Text

  Call Number : HA32 .S677 2000