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IPMI News

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    Publishing date : 2019-09-23 13:59:56

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The effects of product variation, price and social media marketing communication on purchase decision through purchase intention as a mediating variable: evidence of yogurt x at PT RND (Quantitative -Scientific Research)

Nurfiani, Sri
MARC Download
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Teaching material creative marketing communication

Ong, Leonnard
MARC Download
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Teaching material marketing communication

Ong, Leonnard
MARC Download
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The Influence of Marketing Communication, Neutral Information Source, Movie Characteristic, Content, and Ease towards Jakarta High School Students’ Decision to Choose a Coming of Age Movie in Theatres

Legowo, Angga Prawira - Pratama, Sasotya
MARC Download
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Komunikasi pemasaran modern : acuan wajib mahasiswa & professional

Machfoed, Arif
MARC Download
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Implementation of integrated marketing comunication (IMC) strategy : Focusing in promotional mix of V Radio

Puspita, Zalma
MARC Download
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