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Publishing date : 2019-09-23 13:59:56

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Harvard Business Review on Crisis Management

Augustine, Norman R. - Brenneman, Greg - Hastings, Donald F. - Hill, Linda - Kesner, Idalene F. - Quelch, John A. - Sharma, Anurag - Smith, N. Craig - Sonnenfeld, Sandi - Thomas, Robert J. - Wetlaufer, Suzy

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Consumer marketing strategies

Achenbaum, Alvin A. - Berg, Norman - Berry, Leonard L. - Cannon-Bonventre, Kristina - Cespedes, Frank V. - Clark, Terry - Clausing, Don - Cmar, Karen A. - Corey, E. Raymond - Hart, Christopher, W. L. - Hauser, John R. - Jones, John Philip - Kaikati, Jack G. - Krubasik, Edward G. - Lefkowith, Edwin F. - Magaziner, Ira C. - Manley, Marisa - Markides, Constantinos C. - McKenna, Regis - Mitchel, F. Kent - Moriarty, Rowland T. - Patinkin, Mark - Quelch, John A. - Rangan, V. Kasturi - Salmon, Walter J. - Schuster, Thomas F. - Shapiro, Benson P. - Star, Steven H. - Stevens, Art - Swartz, Gordon S.

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Implementing marketing strategies : Part II

Bonoma, Thomas V. - Cannon-Bonventre, Kristina - Hlavacek, James D. - Levitt, Theodore - McCuistion, Tommy J. - Quelch, John A. - Shapiro, Benson P. - Shostack, G. Lynn - Still, Richard - Takeuchi, Hirotaka - Von Hippel, Eric

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Implementing marketing strategies: Part II

Bonoma, Thomas V. - Cannon-Bonventre, Kristina - Hill, John S. - Hlavacek, James D. - Levitt, Theodore - McCuistion, Tommy J. - Quelch, John A. - Shapiro, Benson P. - Shostack, G. Lynn - Still, Richard - Takeuchi, Hirotaka - Von Hippel, Eric

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Chipman-Union, Inc.: Odor-Eaters Socks (Hagen Interview)

Quelch, John A.

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Hartmann Luggage

Quelch, John A.

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Reebok Commercials, 1988

Quelch, John A.

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Samsung Electronics Corp.: Eric Kim interview

Quelch, John A.

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