Image of Implementing marketing strategies : Part II

Implementing marketing strategies : Part II

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00000003894HF5415 .H3 1984 (General Book)Available - Ada
00000007041HF5415 .H3 1984 (General Book)Available - Ada
00000010715HF5415 .H3 1984 (General Book)Available - Ada

Publisher :Harvard Business School Press , 1984

Contents:

Engaging Strategy

*The globalization of markets by Theodore Levitt

*Get new products from customers by Eric von Hippel

*Designing services that deliver by G. Lynn Shostack

*How to segment industrial markets by Benson P. Shapiro and Thomas V. Bonoma

*Adapting products to LDC tastes by John S. Hill and Richard R. Still



Managing The Sale and Keeping the Customer

* Major sales : Who really does the buying? by Thomas V. Bonoma

* It`s time to make trade promotion more productive by John A. Quelch

* Better marketing at the point of purchase

* Industrial distributors - when, who, and how? by James D. Hlavacek and Tommy J. McCuistion

* Quality is more than making a godd product by Hirotaka Takeuchi and John A. Quelch



Managing Marketing

* After the sale is over... by Thoedore Levitt

* Making your marketing strategy work by Thomas V. Bonoma

Series Title
-
Call Number
HF5415 .H3 1984
Publisher Place Boston
Collation
2 v. : il.; 28cm.
Language
English
ISBN/ISSN
0867352620
Classification
HF5410-5417.5
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Specific Info
-
Statement
Content Type
-

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