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Services Marketing: Concepts, Strategies & Cases

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Services marketing : integrating customer focus across the firm

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Student cd-rom for use with service management

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Service model software to accompany service management

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Mark Twain Bancshares, Inc.,

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People Express Philosophy: Interview with Don Burr

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People Express Decline: Interview with Don Burr

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People Express, Introduction

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Michael Bregman

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Yield management : strategies for the service industries

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Competitive strategy of RSCM towards a center of excellence in child health care

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Analysis of the possibility to increase PCC membership and rate of using PCC

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Service management : operations, strategy, and information technology

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Services marketing : people, technology, strategy

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Searching for the users values and expectation in international direct dialing service

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Revenue Management in Singapore Airlines Jakarta

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Service management

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Service management : operations, strategy, and information technology

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