Nowadays, there are various shopping options in Indonesia, especially in Jakarta, one of which is a minimarket. Due to various competitors, minimarket owners must understand how to develop their marketing strategy from their customers' perspective to maintain customer satisfaction and trust. The purpose of this study is to determine (1) the influence of shopping experience on customer satisfaction, (2) the influence of perceived value on customer satisfaction, and (3) the impact of customer satisfaction on consumer trust in Jakarta minimarkets. This research will conduct at aminimarket in Jakarta. The research objects are : the role of shopping experience and perceived value as the independent variables, customer satisfaction as the mediating variable, and the last is customer trust as the dependent variable. The total population in this study was all minimarket customers in Jakarta. This study uses the non-probability sampling, called the purposive sampling method. In this method, only respondents with specific criteria can be the sample as the sample population. Furthermore, there are 126 respondents as the sample population. The analytical tool used in this study is SEM-PLS (structural equation modeling) and uses the smartPLS software. In the end, the shopping experience has an insignificant influence on customer satisfaction, but the perceived value has an influence on customer satisfaction. Moreover, customer satisfaction has a positive impact on customer trust at the minimarket in Jakarta.