Preface

E. Raymond Corey



OVERVIEW

Can the best corporations be made moral? By Kenneth R. Andrews

The top of the world is flat by H. Justin Davidson

Is the ethics of business changing? By Steven N. Brenner and Earl A. Molander



PERSONAL ISSUES

Power and the ambitious executive by Robert N. McMurry

Can an executive afford a conscience? By Albert Z. Carr

What will they think of next? By Lee J. Seidler



CORPORATE AFFAIRS

On corporate payoffs by John J. McCloy

The Norton Company faces the payoffs problem by Robert Cushman

Case of the president's predicament by John B. Bennett

What the competition is doing: your need to know by Jerry L. Wall

Are corporate. executives overpaid? By John C. Baker

The case of the constant customers by Donald W. Shriver, Jr. and

Ralph S. Robinson, Jr.



MARKETING

What are ethical marketing practices? By Frederick D. Sturdivant and .A. Benton Cocanougher

The morality (?) of advertising by Theodore Levitt

Businessmen look hard at advenising by Stephen A. Greyser and Bonnie B: Reece

Young viewers' troubling response to TV ads by T.G. Bever, M.L. Smith,

B. Bengen and T.G. Johnson