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Marketing Myopia

Levitt, Theodore

Ethics for executives : part II

Greyser, Stephen A. - Levitt, Theodore - Sturdivant, Frederick D. - McMurry, Robert N. - Andrews, Kenneth R. - Corey, E. Raymond - Baker, John C. - Reece, Bonnie B. - Bever, T.G. - Smith, M.L. - Bengen, B. - Johnson, T.G. - McCloy, John J. - Shriver (Jr.), Donald W. - Robinson Jr., Ralph S. - Davidson, H. Justin - Brenner, Stephen N. - Molander, Earl A. - Carr, Albert Z. - Cushman, Robert - Wall, Jerry L. - Bennett, John B. - Cocanougher, Benton - Robinson, Ralph S.

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Managing product life-cycles

Wheelwright, Steven C. - Levitt, Theodore - Hauser, John R. - Clark, Kim B. - Takeuchi, Hirotaka - Debrah, Yaw A. - Hayes, Robert H. - Dean, James W. - Sassar, W. Earl (Jr) - Nonaka, Ikujiro - Potts, George W. - Krubasik, Edward G. - Fujimoto, Takahiro - Gomory, Ralph E. - Summe, Gregory L. - Nevens, T. Michael - Susman, Gerald I. - Uttal, Bro - Merrirls, Roy - deBruicker, F. Stewart

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Implementing marketing strategies : Part II

Quelch, John A. - Von Hippel, Eric - Bonoma, Thomas V. - Levitt, Theodore - Takeuchi, Hirotaka - Still, Richard - Shapiro, Benson P. - Shostack, G. Lynn - Hlavacek, James D. - Cannon-Bonventre, Kristina - McCuistion, Tommy J.

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Rethinking business - government relations

Cairns, Alastair J. - Drayton, William - Levitt, Theodore - Clark, Kim B. - Willigan, Geraldine E. - Lodge, George Cabot - Dickson, Douglas N. - Baruch, Hurd - Brenner, Stephen N. - Bemis, Judson - Glass, William R. - Nevin, John J. - Banks, Louis - Podhoretz, Norman - Wuthnow, Robert - Clee, Gilbert H. - Nolan, Joseph T. - McQuaid, Kim - Wendel, William H. - Viscusi, W. Kip - Sumers, Lawrence H.

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Service management

Sasser, W. Earl - Chase, Bruce W. - Levitt, Theodore - Lovelock, Christopher H. - Dearden, John - Matteis, Richard J. - Pettway, Samuel H. - Carlson, Donald G. - McDonald, Howard E. - Hostage, G.M. - Stromberger, T.L.

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Marketing planning & strategy: Part IV

Kotler, Philip - Levitt, Theodore - Hamburg, Morris - Adler, Lee - Oxenfeldt, Alfred R. - Atkins, Robert J. - Bursk, Edward C. - Wittreich, Warren J. - Cox, Donald F. - Cooper, Arnold C. - Schiff, J.S. - Good, Robert E. - Dusenbury, Warren - Baier, Martin - Reynolds, William H. - Schiff, Michael

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Marketing planning & strategy: Part V

Kotler, Philip - Levitt, Theodore - Newton, Derek A. - Buzzell, Robert D. - Hanan, Mack - Weiss, E.B. - Ames, B. Charles - Dash, Joseph F. - Berenson, Conrad - Lopata, Richard S. - Greene, Mark R. - Whitney, John O. - Pirasteh, Ross - Haley, Russell I. - Gatty, Ronald - Hutchison, William M. - Stolle, John F.

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Marketing planning & strategy: Part VII

Kotler, Philip - Shapiro, Benson P - Levitt, Theodore - Stasch, Stanley F. - Corey, E. Raymond - Buzzell, Robert D. - Sultan, Ralph G.M. - Dhalla, Nariman K. - Hanan, Mack - Cadbury, N.D. - Hughes, G. David - Gale, Bradley T. - Robinson, Dwight E. - Davidson, J. Hugh - Gestetner, David - Haley, Russell I. - Bloom, Paul N. - Morein, Joseph A. - Clewett, Richard M. - Yuspeh, Sonia - Klompmaker, Jay E. - Posner, Ronald S. - Shycon, Harvey N. - Sprague, Christopher R. - Friedman, Walter F.

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Implementing marketing strategies: Part II

Quelch, John A. - Von Hippel, Eric - Bonoma, Thomas V. - Levitt, Theodore - Takeuchi, Hirotaka - Still, Richard - Hill, John S. - Shapiro, Benson P. - Shostack, G. Lynn - Hlavacek, James D. - Cannon-Bonventre, Kristina - McCuistion, Tommy J.

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Marketing Myopia

Ethics for executives : part II

Managing product life-cycles

Implementing marketing strategies : Part II

Rethinking business - government relations

Service management

Marketing planning & strategy: Part IV

Marketing planning & strategy: Part V

Marketing planning & strategy: Part VII

Implementing marketing strategies: Part II

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