This colection of cutting-edge articles will help organizations understand how to build customer loyalty through unique relationship-building strategies such as partnerships, branding, and superlative customer service.

Contents :

* Co-opting customer competence by C.K. Prahalad and venkatram Ramaswamy

* get inside the lives of your customers by patricia B. Seybold

* The Old pillars of new retailing by Leonard L. berry

* Want to perfect your companys service? use behavioral science by Richard B. Chase and Sriram Dasu

* Don`t homogenize, synchronize by Mohanbir Sawhney

* Firing up the front line by Jon R. Katzenbach and Jason A. santamaria

* Preventing the premature death of relationship marketing by Susan Fournier, Susan Dobscha, and David Glen Mick

* See you brands through your customer`s eyes by Chris Lederer and Sam Hill