Contents:

*How to build a marketing information system by Donald F. Cox and Robert E. Good

*Exploit the product life cycle by Theodore Levitt

*View your customers as investments by Edward C. Bursk

*Symbiotic marketing by Lee Adler

*CPM for new product introductions by Warren Dusenbury

*Small companies can pioneer new products (problems in review) by Arnold C. Cooper

*Systems approach to marketing by Lee Adler

*Product line pricing by Alfred R. Oxenfeldt

* ZIP code-new tool for marketers by Martin Baier

*Operations research in marketing (keeping informed) by Philip Kotler

*How to buy/sell professional services by Warren J. Wittreich

*More sense about market segmentation by William H. Reynolds

*Innovative imitation by Theodore Levitt

*New sales management tool: ROAM

*Computer model for new product demand by Morris Hamburg and Robert J. Atkins