Contents:

* Techniques in marketing research (keeping informed) by Joseph F. Dash and Conrad Berenson

*Faster pace in wholesaling by Richard S. Lopata

*How to rationalize your marketing risks by Mark R. Greene

* Marketers fiddle while consumers burn by E.B Weiss

*Trapping vs. substance in industrial marketing by B. Charles Ames

*Better results from retail advertising by John O. Whitney

*Prevent Blunders in supply and distribution by Ross Pirasteh

*Monitor your market continuously by Russell I. Haley and Ronald Gatty

*How to manage customer service by William M. Hutchison, Jr. and John F. Stolle

*Corporate models: better marketing plans by Philip Kotler

*Corporate growth through internal spin-outs by Mack Hanan

*The new markets-think before you leap by Theodore Levitt

*Marketing planning for industrial products b B. Charles Ames

*Get the most out of your sa;es force by Derek A. Newton

*Can you standardize multinational marketing? by Robert D. Buzzell