New Product Success Stories was designed to help businesspeople to identify and study the factors that have been shown to play a central role in new product success. Consequently, the book is organized according to such vital issues as :

* alligning strategic opportunities

* capitalizing on the business environment

* pursuing market acceptance

* motivating the organization

* creating new product ideas

* designing new products from concepts

* refining the new product

* tracking the new product

Each success story follows a similiar format, offering a brief history of the product idea, a company profile, a blow-by-blow account of the product`s success in terms of factors both the inside and outside the organization, and future prospects for both product and the company.

offering a unique opportunity to learn the secrets behind 24 sensational new product success stories, New product success stories is an invaluable tool of survival in today`s rapidly changing business world.