Advertising and integrated brand promotion
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This edition delivers practical, real-world information on the advertising process with hundreds of advertisements, examples, applications and a strong focus on the Internet.
Book Info
New third edition continues the tradition of providing readers with a solid understanding of advertising strategy. The table of contents is designed to follow the same process that advertising agencies follow.
Book Description
Like other aspects of business, good advertising is the result of hard work and careful planning. Creating good advertising is an enormous challenge. Imaginative and refreshingly honest, Advertising 3e continues the tradition of providing readers with a solid understanding of advertising strategy. The table of contents is designed to follow the same process that advertising agencies follow.
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| Call Number |
HF5821 .O34 2003
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| Publisher Place | Australia |
| Collation |
xxxix, 773p.: col.ill.; 27cm.
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| Language |
English
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| ISBN/ISSN |
0324113803
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| Classification |
HF5801-6182
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| Edition |
3rd ed.
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No other version available